The structural problem
The problem isn't the effort.
It's how the company
interprets its own reality.
Accounting and incurred costs don't reflect what will actually happen
Prices are disconnected and defined by reacting to the market
The brand isn't treated as a mirror of the company's full value
Without mastery over cost, price, and brand:
Decisions lose their technical and economic foundation.
The company loses competitiveness without noticing.
Maximum profitability is never reached.